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Ok. So, I'm getting ready to do my first mailing. Target market is 50-60 - age and income with home values of ~$180k.
While I suppose I could pull together a ppt presentation and shell out for a gourmet meal. But I think I am better at one-on-one.
Rather than enticing with food, my plan is the find pain on the phone and then visit their home to discuss strategies for protecting their nest egg.
I think I will drop 2,000 pieces, check response rate, tweak if needed and repeat.
Has anyone done this? Thoughts?
Those of you doing seminars: where are you getting your lists? Do you pay extra for DNC scubbed so you can follow up on the phone, or is that a waste of money?
Thanks.
While I suppose I could pull together a ppt presentation and shell out for a gourmet meal. But I think I am better at one-on-one.
Rather than enticing with food, my plan is the find pain on the phone and then visit their home to discuss strategies for protecting their nest egg.
I think I will drop 2,000 pieces, check response rate, tweak if needed and repeat.
Has anyone done this? Thoughts?
Those of you doing seminars: where are you getting your lists? Do you pay extra for DNC scubbed so you can follow up on the phone, or is that a waste of money?
Thanks.