Was looking online and saw this company just use the PPC Landing Page sub-domain LOL, funny most people use a redirect from a private domain or host it on their own servers..
It's amazing how many simple mistakes people make with pay-per-click advertising. It's not just agents - I've seen some national carriers run some really bad campaigns.
That's funny, I have an unbounce page like that that gets organic traffic, but a keyword inclusive domain with a call to action subdomain will get you a better click through rate. Like: Get.SearchLightLeads.com