Lead Parameters - Which Work?

Discussion in 'Direct Mail Marketing Forum' started by myinsurebiz, Jan 2, 2017.

  1. myinsurebiz
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    myinsurebiz Well-Known Member

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    Specifically for SIWL / FE and separably Mortgage Protection Term? Direct Mail and via a ValPak type mailing?

    Age Range?

    Income Range?

    If you had the ability to ask the respondent 3 questions - what would they be?
     
  2. goillini52
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    goillini52 Well-Known Member

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    Oh...oh..I've got this. :jiggy:

    1. Favorite band?
    2. Favorite song?
    3. Do you prefer smoking pot in a pipe or a joint?
     
  3. myinsurebiz
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    myinsurebiz Well-Known Member

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    #3 most def requires a SIWL non med product . . .
     
  4. goillini52
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    goillini52 Well-Known Member

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    #3 also tells me that if they use a pipe instead of a joint, their ounce lasts longer, so they'll be more apt to keep their policy in force.:yes:
     
  5. NSRH
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    NSRH Well-Known Member

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    Most lead cards I see ask for Name, Age, and benefits amount they are looking for. I think that covers all your bases. No need to ask them additional questions of they simply wont respond.

    Are people still trying out ValPaks for FE marketing? I thought the industry figured that was a bust a decade ago.
     
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