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Home, Pet Insurer Lemonade Bypasses Auto in Favor of Life… for Now
By Susanne Sclafane | November 13, 2020
Lemonade plans to start selling term life insurance in the next 90 days, adding to its current rental, homeowners and pet insurance offerings, the company said in an earnings report this week.
During an investor conference call, Lemonade executives confirmed that while the insurtech carrier isn’t going to underwrite the life insurance product, the distribution launch moves Lemonade outside the bounds of property/casualty insurance for the first time. The term life insurance product it will sell will be written on an undisclosed carrier’s paper as a “form of market research.”...
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By Susanne Sclafane | November 13, 2020
Lemonade plans to start selling term life insurance in the next 90 days, adding to its current rental, homeowners and pet insurance offerings, the company said in an earnings report this week.
During an investor conference call, Lemonade executives confirmed that while the insurtech carrier isn’t going to underwrite the life insurance product, the distribution launch moves Lemonade outside the bounds of property/casualty insurance for the first time. The term life insurance product it will sell will be written on an undisclosed carrier’s paper as a “form of market research.”...
More