Life premiums fall 2% in 3Q as whole life sales fall for first time in 14 quarters

[Insurance Forums Staff]

Insurance Forums Staff submitted a new article

Life premiums fall 2% in 3Q as whole life sales drop for first time in 14 quarters

After 13 quarters of consecutive growth, whole life insurance new annualized premium fell 4% in the third quarter of 2017, driving total new annualized premium down 2% for the quarter according to LIMRA data released Dec. 4.

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[LGilmore]

Stock market is doing well. This happens when it does. People start chasing returns figuring they will do great. Comes and goes with a lot of people.

 

[TampaHound]

I also think it may be due to raising health costs. Do you put your money into that? Or do you put it into life insurance?

 

[Life Hawk]

Too expensive to live... Too expensive to die... and this is what creates a confused market. Now add the governments attempts at "fixing" things and presto! What?????????

 

[LostDollar]

Is it possible that the age shift in my generation from 55 to 65 to 75 and going on to 85 is reducing the demand for life insurance?

 

[pfg1]

I think its totally related to stock market. We are on a huge bull run.
Regardless... a properly designed and funded permanent policy ain't no slouch when it comes to long term returns. Its just that 5% looks crappy when the market is kicking butt.