Living Benefit Plan

SamIam

Guru
1000 Post Club
1,245
I sent out a flyer about obtaining a "Living Benefit Plan" My objective is to sell them life insurance with living benefits. Basically not only for CI but use the cash value as a supercharged savings vehicle and in times of need with sickness. I have no set carrier which one I want to sell. When they call me I explain to them it's Life insurance with living benefits which I have received a positive response.

My question is do you think it's misleading to advertise this way because that is not what I want to do I just want to get the conversation started. I haven't had any negative feedback.

Opinions, please.
 
I think if you are doing that you should have all "living benefits" options available to share with them when you meet, not just the ones that come via LI. Then nobody should feel its misleading.
 
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