Look who is Spending Money to Attract Prospects

Nov 15, 2015

  1. somarco
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    somarco GA Medicare Expert

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    Checking out different search engines, using specific phrases for my market and turned up this very slick page. Someone is pouring mega bucks into this.


    health.usnews.com/medicare/georgia-medicare-plans
     
    somarco, Nov 15, 2015
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  2. saintstigers
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    saintstigers Guru

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    Guess they're not making enough on INDY policies anymore!
     
  3. somarco
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    somarco GA Medicare Expert

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    Margins on IFP aren't enough to pay the bills. They have been gravitating into different markets, including Mcare.

    I just happened on that site. It turned up as a generic search, not a paid ad. But someone paid USN major coin to have that page tied to their site.
     
    somarco, Nov 15, 2015
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  4. MatthewC
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    MatthewC Expert

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    According to my software ehealthmedicareplans.com is spending an estimated $46,700 per month in pay per click advertising (getting 14,100 clicks on 7,000 key words).

    The top web sites in that space are spending north of $250,000 per month in PPC advertising this time of year.
     
    MatthewC, Nov 16, 2015
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