Mail Drops for Medicare

Discussion in 'Direct Mail Marketing Forum' started by axeman462, Apr 28, 2014.

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  1. BraxtonBarton
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    BraxtonBarton Member

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    Well between 6 agents that work primarily the final expense market we have done 33 continuous drops around northeast and north central Indiana. Each drop is $390.
    Total Drop Cost is $13,260

    That has produced roughly $61,479 in annual commissionable premium which is on average about $1863 per drop.

    Each agent is on a 90% comp schedule

    Total commission is $55,331
    Total investment is $13,260

    ROI is 417.2% from this program alone

    I have several marketing programs and we track ROI on each. I don't know how you define great and maybe that could be arguable but I will sacrifice spending $390 a week to generate $1676/avg per drop
     
  2. Justin Bilyj
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    Justin Bilyj Well-Known Member

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    That's a low FE contract for not being able to place much AP...
     
  3. BraxtonBarton
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    BraxtonBarton Member

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    My agents are captive with benefits, 401k and pensions along with an inherited book of 400-500 clients. My agents are also provided unlimited postage, telemarketers, office space, and overhead which is at no expense so they'll never complain about 90%.

    Therefore The career contract is sacrificed and our main product source is IUL/GUL with LTC as well as indexed annuities. Final expense is our last resource sale or a easy quick sale from a quick mail drop. I give out some direct contracts through Transamerica about 120% to some agents but again that's not our go to product
     
  4. jdeasy
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    jdeasy Well-Known Member

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    OK, you define that as great. I do not. But "great" is quite subjective. That's why the numbers are more important that the adjectives.
     
  5. yaknow1
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    yaknow1 Well-Known Member

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    They would have more meaning if they were MC numbers and not FE.
     
  6. Justin Bilyj
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    Justin Bilyj Well-Known Member

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    Well then I take that back then, sounds reasonable...
     
  7. CALTCAgent
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    CALTCAgent Well-Known Member

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    Why do you like them compared to others ?

    The price looks less, is there anything else ?
     
  8. wln417
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    wln417 Well-Known Member

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    1. The website for leads2success lists direct mail at $440, not $390
    2. The thread was about medicare leads not FE.
     
  9. Chazm
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    Chazm Well-Known Member

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    That's pretty good IMO.

    As far as med supp mailers go, I use lead concept, but my FMO Premier Senior Marketing gives you a lead discount if you write 5 apps per month through them. That lowers my cost to $225 per 1k pieces. You're not taking any cut in medicare commissions so it's a no brainer.
     
  10. John Galt
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    John Galt Well-Known Member

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    So you yourself pay for the lead drops @ $390 each? Does that mean the agent actually gets the full $1676 or do you take away the mail cost of $390 from the $1676?

    Sounds like you have a pretty tight gig there.:yes: Thats a compliment by the way.
     
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