Mailing with BRC

May 16, 2018

  1. jdlash
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    jdlash Super Genius

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    Just curious to anyone that has done a mailer themselves and used a Business Reply Card. Is the response pretty much minimal if you don't make it pre paid postage? I was thinking about adding a reply card in and have them put a stamp on it, but figured the response would be way worse.

    I appreciate the input.
     
  2. somarco
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    somarco That Medicare Guy

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    Someone I have met sent out cards requiring a stamp on a regular basis. Response was lower but higher quality (serious) prospects
     
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  3. jdlash
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    jdlash Super Genius

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    That's what I was thinking. Less response, but serious inquiries. I wonder if it's so low that it's worth doing the extra work with less interested responses.

    I'd love to hear others experiences with this as well.
     
  4. somarco
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    somarco That Medicare Guy

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    Can't say. Haven't done DM in years. All my leads that are not referrals are folks looking for ME and/or my information. I screen them stringently and will close their file if no response or action within 3 business days.

    Fewer people to talk to but fewer headaches as well. More productivity.

    I suspect culling the wheat from the chaff generates a higher ROI and profit vs talking to anyone who can fog a mirror, regardless of the way the lead is generated
     
  5. jdlash
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    jdlash Super Genius

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    I would agree. I have tried to generate leads online like you do and failed miserably. I can generate auto insurance leads by the hundreds every month, but yet no luck at all with this online.
     
  6. somarco
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    somarco That Medicare Guy

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    Patience . . .

    [​IMG]
     
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  7. jdlash
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    jdlash Super Genius

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    I used to do SEO, but now I do all ppc for auto insurance. I generate the leads for about $6-8 each and it's effective. I think the problem I have had with this is that I don't use something like JHP's online quoter. I'm assuming the only way is to provide the quote online, or none will ever convert to leads to work..
     
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  8. somarco
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    somarco That Medicare Guy

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    The Medicare prospect is mostly leary of anything that smells of a sales pitch. They are not a see it, buy it, crowd. Must develop a level of trust before they open their mind and wallet to you.

    I dispense a LOT of free information even though I have had people tell me that is not the way to do it.

    But it is the way I do it and it works for me.

    I don't close anyone. They close themselves.

    It's all low hanging fruit.

    It's all good.

    And yes, I still use JHP to deliver instant quotes.

    Some have criticized using that engine because it only has a few carriers.

    No problem.

    If they had access to ALL the rates (as in CSG) without talking to me very few would ever pursue me.

    All I really want is to capture their information, then I let the autoresponder and follow up email's do the selling.
     
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  9. Chazm
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    Chazm Guru

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    I only do t65 so ymmv. But I can bet you that nearly all of the people who fill my card out, don’t expect a call from an agent wanting set up a f2f appt.

    If I were to require a return stamp (which might save me $20 per thousand), my return rate would go from 3% to 1% or lower. No doubt.

    Your lead card isn’t there to sell someone. You have to do that.
     
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  10. 20th Maine
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    20th Maine Expert

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    How does one "FIND" you?
     
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