I am a newly independent agent and I need some help developing leads for MAPD products.
My lead development journey so far is as follows: I have bought internet leads from two different companies and have found that the prospects either dont answer or have been contacted multiple times; I brought this up to my account manager and he verified that each lead I buy is sold to 4 other agents. So I looked into exclusive internet leads and they are 2-3 times the price and since I haven't had much luck with internet leads I am hesitant to pull the trigger.
I just recently purchased a direct mail piece for 1000 people in my home town. I keep the qty low to keep the price low; I am going to measure the results and determine if it makes sense to invest more money in direct mail.
I've thought about farming LTC and SNF facilities in my area. I am hoping to leave a flyer and business cards and see what pans out. Since AEP is right around the corner, I have contacted some of the major carriers about their retail programs. I am signed up for one program and I am in the process of finding out more info about another one.
That is what I have come with so far. Does anyone have any advice on to start a grassroots marketing campaign for MAPD products? Or any ideas on how to develop these MAPD leads? Supps you can cold call but I dont want to play the game of cold calling for a supp and writing an advantage plan so I need help. Please. Before the wife makes me get a corporate job!
My lead development journey so far is as follows: I have bought internet leads from two different companies and have found that the prospects either dont answer or have been contacted multiple times; I brought this up to my account manager and he verified that each lead I buy is sold to 4 other agents. So I looked into exclusive internet leads and they are 2-3 times the price and since I haven't had much luck with internet leads I am hesitant to pull the trigger.
I just recently purchased a direct mail piece for 1000 people in my home town. I keep the qty low to keep the price low; I am going to measure the results and determine if it makes sense to invest more money in direct mail.
I've thought about farming LTC and SNF facilities in my area. I am hoping to leave a flyer and business cards and see what pans out. Since AEP is right around the corner, I have contacted some of the major carriers about their retail programs. I am signed up for one program and I am in the process of finding out more info about another one.
That is what I have come with so far. Does anyone have any advice on to start a grassroots marketing campaign for MAPD products? Or any ideas on how to develop these MAPD leads? Supps you can cold call but I dont want to play the game of cold calling for a supp and writing an advantage plan so I need help. Please. Before the wife makes me get a corporate job!
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