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Bob - your posts and your advice have always been spot on.
How's everything in North Georgia these days?
How's everything in North Georgia these days?
One other thing.
People buy on emotion, not logic. An agent can show brochures and charts on how many people will have cancer, hit their OOP max, blah, blah but without emotion they will rarely make a sale.
Keep the discussion on a personal level. Do you like your doctor(s)? Do you want to keep your doctor(s)? If you had to go to the hospital, do you have a preference? Does it matter if you need a referral to see a specialist?
You usually don't have to get too deep before you find out what is important to them.
When you discover that, and show them the least complicated way of solving their problem, they are ready to buy.