Marketing P & C to Farms

Apr 13, 2016

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  1. 1manshow
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    1manshow Guru

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    State:
    Pennsylvania
    Looking into a new section of the P&C market. We have a carrier who is ultra competitive on all types of farms. Wondering if any of you have an experience with reaching the farm market? Centers of Influence? County Fairs?

    This one has me scratching my head
     
    1manshow, Apr 13, 2016
    #1
  2. cottonland
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    cottonland Super Genius

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    State:
    Arkansas
    I have specialized in this niche for the last 27 yrs. Farmers are the hardest group to get in with, but once you do, they are the most loyal. If you would like to discuss further, pm me.

    In my opinion product knowledge is paramount. Many companies have entered and exited this market over the years. Specialty coverages as well as unique exposures not found in other markets quickly unveil an agents knowledge and understanding of the market.
     
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