Looking into a new section of the P&C market. We have a carrier who is ultra competitive on all types of farms. Wondering if any of you have an experience with reaching the farm market? Centers of Influence? County Fairs?
I have specialized in this niche for the last 27 yrs. Farmers are the hardest group to get in with, but once you do, they are the most loyal. If you would like to discuss further, pm me.
In my opinion product knowledge is paramount. Many companies have entered and exited this market over the years. Specialty coverages as well as unique exposures not found in other markets quickly unveil an agents knowledge and understanding of the market.
