Marketing to Non Standard

jemelton

Guru
100+ Post Club
758
Does anyone have a large bunch of non standard business (auto). What is the best way to become the go to non standard agency in town?
 
1) market to Used car dealers who cater to buyers who don't have stellar credit
2) SEO and PPC for your local market
3) purchase live call transfers for however long it takes for 1 and 2 to generate sufficient volume
4) offer a generous referral program to encourage client referrals
5) understand, if you don't already, that this is a volatile, high turnover market that will take relentless marketing to outpace attrition. This is not to say it can't be done, just that it is challenging. You will need to intentionally spend energy and have processes to improve retention, and anything above 80% is pretty stellar.
 
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