rocky top buzz
Expert
- 62
It's been a long time since I have visited, but wanted to see if any of you have ever done a mailer and approximately what your success rate has been?
I have an agent who has been approached about participating in a postcard mailer that will be specifically marketing life insurance. The cost would be roughly $.50 per mailer but all leads in his area would come to him with no additional cost. I told him I thought it sounded good because if you mail 1,000 postcards, that is $500 of cost. Even if your response rate is only 2% that is still 20 prospects. Assume you sell 10 of them and they only buy a $20 a month term plan, that is still $2,400 of annual premium. Spending $500 to make $2,400 (at a minimum) sounds like a good deal, right?
But I am not experienced in mailing direct to the consumer, we only work with brtokers. What is everyone's experience with this?
I have an agent who has been approached about participating in a postcard mailer that will be specifically marketing life insurance. The cost would be roughly $.50 per mailer but all leads in his area would come to him with no additional cost. I told him I thought it sounded good because if you mail 1,000 postcards, that is $500 of cost. Even if your response rate is only 2% that is still 20 prospects. Assume you sell 10 of them and they only buy a $20 a month term plan, that is still $2,400 of annual premium. Spending $500 to make $2,400 (at a minimum) sounds like a good deal, right?
But I am not experienced in mailing direct to the consumer, we only work with brtokers. What is everyone's experience with this?