MassMutual: What's Your Value Proposition?

DHK

RFC®, ChFC®, CLU®
5000 Post Club
This link showed up in my LinkedIn feed. It talks about putting together a one-page value proposition. This template is geared towards working with employers with Qualified Plans, but I'm sure it could be adapted for other purposes.

No, you don't have to be a MassMutual agent to use this.

At the very least, I believe that any agent should have a one-page value proposition for whatever it is that you do - especially if you're selling life insurance/annuities in a planning context.

Hurts So Good

https://www.yourvalueprop.com/
 
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