Metlife Fires Snoopy
- Thread starter walthamny
- Start date
- 10,276
Actually, it had been discussed (not publicly) for the last 12 months. Many changes including the shuffling of the entire sales force to MassMutual.
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- 656
Good Grief!
Bloomberg: The largest U.S. life insurer announced Thursday that it will phase out the use of Snoopy and Peanuts characters in its marketing. It also unveiled a new tagline, “MetLife. Navigating life together,” in what the New York-based company called the most significant change to its brand in three decades. The insurer also rolled out its new logo, featuring a green and blue letter M.
Snoopy, Loved as Friend, Lacking as Leader, Gets Boot at MetLife - Bloomberg
Bloomberg: The largest U.S. life insurer announced Thursday that it will phase out the use of Snoopy and Peanuts characters in its marketing. It also unveiled a new tagline, “MetLife. Navigating life together,” in what the New York-based company called the most significant change to its brand in three decades. The insurer also rolled out its new logo, featuring a green and blue letter M.
Snoopy, Loved as Friend, Lacking as Leader, Gets Boot at MetLife - Bloomberg
- 11,274
I've never liked 'cartoons' mixed with serious financial decisions. I've sold MetLife VAs in the past - they were quite good - but having snoopy on the cover made it seem 'less serious'.
It's a good move on Met Life's marketing to finally drop that nonsense.
It's a good move on Met Life's marketing to finally drop that nonsense.
ianbroker31
Expert
Metlife's snoopy term won't me missed there term is overrpriced probably due to all the advertising commericals etc.
- 1,405
I think Snoopy was an endearing character to an older generation, that is no longer viewed the same way by the next generation. The company is just responding to the market reality. Probably took too long doing it, but then I'm often guilty of that.
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this has been talked about for about 4 months. old news.
probably smart as they look to rebrand and move forward in the future
probably smart as they look to rebrand and move forward in the future
