My Approved Assurity Mailer

Nice mailer mark..I used a similar mailer in the past. Placed it 10K in the LA times...got one response back made the sale. I got lucky with one sale.
 
Without sounding stupid, what is the allure of this product vs. other term products? What makes this one so special?

I understand the no need for invasive medical but to me that's great for folks scared of needles and blood tests and makes for a higher premium (at least in theory). Tell me what I am missing so I can sell this product or want it for myself.
 
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