New flyer critique

Dec 28, 2007

  1. Crabcake Johnny
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    Crabcake Johnny Guru

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    I'll be booking myself for a lot of local events on top of that fact that I plaster these things everywhere - all bulletin boards, businesses, etc...

    Thoughts?

    http://www.savefile.com/files/1289076
     
    Last edited: Dec 28, 2007
  2. STIBROKER
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    STIBROKER Like My post and enter the DRAWING,,,, Moderator

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    DAHAM......how did you get Aetna, United Healthcare, Time Insurance, Carefirst Blue Cross, Coventry and Celtic to approve that flyer.........
     
  3. moonlightandmargaritas
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    moonlightandmargaritas Guru

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    Yes, the headline in backward.

    The headline is the most important part of the piece - lead with power - "New Rates for 2008" isn't it...

    better:

    Want To Save Up To 30% On Health Insurance?

    New Rates for '08 - No Loss of Coverage

    try googling "100 greatest headlines"
     
  4. Crabcake Johnny
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    Crabcake Johnny Guru

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    Don't need approval to simply list the companies I'm affiliated with. Would only need approval if I wanted to put their rates or plan details in the flyer.
     
  5. Crabcake Johnny
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    I agree and changed it.
     
  6. Crabcake Johnny
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    Crabcake Johnny Guru

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  7. Mr. Bill
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    Mr. Bill Guru

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    I like it! Great job!
     
    Mr. Bill, Dec 28, 2007
    #7
  8. STIBROKER
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    STIBROKER Like My post and enter the DRAWING,,,, Moderator

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    Really...Unicare will not even let me put their name on a yellow page ad without approval......same with Metlife......

     
  9. Crabcake Johnny
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    Crabcake Johnny Guru

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    I'd love to see Unicare enforce compliance for a Yellow Pages ad that simply states that you're affiliated with them. If the ad itself wasn't compliant (violated DOI rules of advertising) or was misleading I could see a carrier having a problem with it.

    All the carriers in my state have special links I can put on my website. None of them stated they needed to review my website first. However, if my site itself violated insurance rules for advertising then GR might send me an email stating "change your site or remove our link." As it stands now, I can put all the carriers on my site.

    What I know you can't do without compliance

    Assurant Announces New CoreMed Plan! Rates Starting at $60 per Month!


    What you can do

    My agency sells health insurance trough the top carriers such as Blue Cross, Unicare, World and Time Insurance.

    If any of the carriers ever contacted me to say they don't even want their name on my flyer then so be it. I can easily put "we write through the top carriers in the state." No biggie.
     
    Last edited: Dec 28, 2007
  10. Mr. Bill
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    Mr. Bill Guru

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    It's about as brilliant an idea (Unicare controlling their name/logo usage on the flyer) as Egypt trying to copyright the pyramids!
     
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