New Source of Annuity Leads

Discussion in 'Insurance Leads' started by JayOde, Aug 19, 2017.

  1. JayOde
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    JayOde New Member

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    I have an opportunity to work with a company that will source annuity leads- people interested in speaking with an advisor who have at least 100K to invest.

    My question is...how much would you pay for this kind of lead?

    Thanks,

    Jay
     
  2. LGilmore
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    LGilmore Guru

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    Not nearly as much as you would hope. Why not tell us your prices and let us decide if it's worth it to contact you?

    Or how bout a $1? since you're asking.
     
  3. JayOde
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    JayOde New Member

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    Heh heh thanks L!

    I know that the highest quality annuity leads sell for $200-$300.

    Our cost currently for these is $50...NOT internet-based.

    We are looking to sell them at cost to test the quality, and replace any bad ones until 100% satisfied.

    Our ultimate goal is to sell them at $200...which would mean they are high-quality.

    Thanks again-
     
  4. Josh
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    Josh Guru

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    You probably need to work on getting just a few customers that can work nationwide and then having them more or less buy out your inventory vs trying to earn trust with a lot of small lead buyers, especially if you want to be charging a premium.
     
  5. JayOde
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    JayOde New Member

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    Thanks Josh- appreciate the input!

    I would prefer to do both...build relationships with a few IMOs/MGAs, but also develop partnerships ongoing with agents/advisors who would obviously see the value in the kind of lead we are going to be providing.
     
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