New Website Or No New Website...

Discussion in 'Insurance Websites' started by CHUMPS FROM OXFORD, May 8, 2009.

Tags:
  1. CHUMPS FROM OXFORD
    Offline

    CHUMPS FROM OXFORD Well-Known Member

    Posts:
    10,241
    Likes Received:
    35
    State:
    Ohio
    A question for the SEO experts...

    My website is a health insurance website. Traffic is good. Placement with Google is good etc...

    I'm interested in possibly adding a page on the website focusing exclusively on another line...more than likely disability...maybe dental. What would draw more traffic? A new website devoted to Ohio disability plans or using the existing website SEO value and adding a separate page?

    I will have a keyword-rich domain name if I build a separate website.


    UPDATE: Skip it. I think I'll build a separate website. More work as this will be wesite #4.

    Thanks.
     
    Last edited: May 8, 2009
  2. InsuranceOnline
    Offline

    InsuranceOnline Member

    Posts:
    11
    Likes Received:
    1
    State:
    Arizona
    Chumps, I build a site for each line or niche I go after. Why would you want someone looking for disability to end up lost on your health site?
    Keep it simple. The customer is just looking for a reason to leave your site because insurance is scary.
     
  3. CHUMPS FROM OXFORD
    Offline

    CHUMPS FROM OXFORD Well-Known Member

    Posts:
    10,241
    Likes Received:
    35
    State:
    Ohio
    That's what I thought. Thanks.
     
  4. beatuplunchbox
    Offline

    beatuplunchbox Well-Known Member

    Posts:
    148
    Likes Received:
    2
    State:
     
    I would split test it, what the heck would it hurt to add a page to the old website. Might pull some traffic in while you are getting your new site SEO'ed.

    Ive got a buddy with a really strong SEO'ed site and has tens of thousands of backlinks to his site. He can do a post totally unrelated to the main theme of his site and do just a few text anchored backlinks and it will usually get ranked highly for that term in google.
     
  5. Title Insurance Tampa
    Offline

    Title Insurance Tampa Member

    Posts:
    19
    Likes Received:
    0
    State:
    Florida
    You can do both either you can categories all the category on your home page or can create new site depends how much you want to concentrate on new line.
     
  6. TheKoenigGroup
    Offline

    TheKoenigGroup Well-Known Member

    Posts:
    230
    Likes Received:
    0
    State:
    Alabama

    If you have a respected page, adding more services never hurts thus the term, value added service. Mcdonald's just doesn't sell burgers anymore. Walmart doesn't just sell clothes anymore.

    Sometimes less is more...sometimes it's vice versa. I would test it out. Maybe you'd get some leads.
     
  7. Colorado Newbie
    Offline

    Colorado Newbie Well-Known Member

    Posts:
    243
    Likes Received:
    0
    State:
     
    If your main site is ranking high, and you link it one way to your new site, it would be worth getting a dedicated IP for your new website.
     
  8. Alston
    Offline

    Alston Well-Known Member

    Posts:
    1,153
    Likes Received:
    10
    State:
    Connecticut
    The only thing that I can say with certainty is that you will get faster results if you add to your existing website.

    In the long run, you may do better with separate sites with different IP addresses, but from an SEO perspective you are going to start from scratch.
     
  9. dmiller90
    Offline

    dmiller90 Well-Known Member

    Posts:
    637
    Likes Received:
    7
    State:
    Illinois
    Comon now, I just talked to you about your site, and now your an expert?? Give it Up!
     
  10. ABC
    Offline

    ABC Well-Known Member

    Posts:
    3,965
    Likes Received:
    5
    State:
     
    Landing Pages
    For the new content develope landing pages so if you do any SEO they will go directly to the content you want.
     

Share This Page