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That depends on if you want to spend time writing your own newsletter or not. Even if you're good at it, do you want to be doing this yourself?
Here are a few links of newsletter services that you may find useful:
The Insurance Pro Shop has newsletters that are more "conversational" and probably easier for most people to read:
The most effective and affordable client newsletters for insurance agents and financial advisors
Some of the VSA ones are "technical" and wordy... but they have a ton of them:
Newsletters
The previously discussed e-relationship: http://www.insurance-forums.net/forum/general-insurance-agent-discussions/e-relationship-t59447.html
The shorter and easier to read your newsletter is, then the more personal you can get with other ideas.
- You can send an announcement about an upcoming workshop you're holding.
- You can send pictures of an event you recently hosted.
- You can send articles from other professionals - estate planner, CPA, etc. on planning tips.
You can do it via email or snail-mail... whichever you prefer. The idea is to never let your prospects and clients forget you... without having to pester them directly.
It is NOT the job of your newsletters to "educate" your prospects. If they want education, they can get licensed and certified themselves. To me, effective newsletters are the ones you can look forward to getting every month. I think the Insurance Pro Shop delivers that kind of newsletter.