Ok I have a question for those of you that do ads in Newspapers. I have done a few here and there but I know that you need to be consistant. 2008 is not the best year to start a new campaing of this sort because of the market, but I lucked upon a great deal that I won at an Auction for my local paper. Here is the question. I will have a budget of about 5K next year for this paper. I used to just put a big ad in here and there but never got a return. I am looking at putting a small ad in, and having it run every week for the year. My question is: Would it make sense to be in more issues: ie. 2X per week every week, or tune it down a bit and say have my ad run 1X per week, and then now and then run a larger ad to switch things up. I have already put together what I think I will do, but I was just looking for any feedback for those that are more expierenced in this. I am also debating the content as I can have 1/2 of the amount I need to paid taken care of by the carrier, but I am not too sure if I like their ads. I have been studying more lately about customer segments, and which use what media. It would seem that with the internet and all the other ways of getting news that the newspaper really reaches the older demographic and retired segmet. If that is the case then ad's that fit that demographic would return a better ROI. I am going to track as I go, and can make changes along the way, but if anyone had any success in this area, and wan't to share their story I would love to hear it. NWInsurance. PS, I am a captive P&C Agent. I am also Var. Life, but we really cant really advertize that because of fed rules. I am also not looking to put ad's in about low rates, etc. as I am looking for clients who really need an Agent, not a website.