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I tried it in local (city) news paper section, and also in a magzines for my target 'prospects' [I cant say target clients, since they are not client until they buy the policy]
It didn't work at all. Didn't sell even a single policy out of this. The publisher of that magzine want me to put the ad again, [of course with 25% discount now] - but I dont think I'd be doing the same mistake again.