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The criteria for ANY supplemental plans should be:
1. Guaranteed Issue. Now that medical is GI - any product that is NOT GI should likely be avoided.
2. Fair compensation. Items that pay 10 to 15% should be avoided. All ancillary should be paid FAIR - meaning 30 to 100% depending on product type.
3. Plans should be priced properly. For example dental should be in the $20 to $40 range for individuals. Accident and CI should be in the $30 to $50 range. Trying to add on ancillary that is pushing $100 or more is not going to happen in volume.
I have not looked at Kenny's offerings but I am sure it is good as he does not sell junk... If you can add on during the health insurance enrollment with his platform that is a HUGE plus for 2016.