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Good information. I am starting to sell Final Expense Ins. and have a question about who you would recommend for lead generation. What should be the close ratio on this type of insurance lead. I am considering using Monumental Ins. to start for FE leads. Is this a good source. I plan to use their FE product.
Thanks for your response. I understand they are captive and won't allow you to sell any other FE product. This may be o.k. if their lead program works. Do you know anyone that works with Lincoln?
Thanks for your response. I understand they are captive and won't allow you to sell any other FE product. This may be o.k. if their lead program works. Do you know anyone that works with Lincoln?
Thanks for your response. I understand they are captive and won't allow you to sell any other FE product. This may be o.k. if their lead program works. Do you know anyone that works with Lincoln?
Guest,
You will always pay for your marketing. Even if you are cold door knocking, that time cost money. Final expense is a marketing business. Your success will depend on your ability to close sales. Try to find a good mentor to teach you the business, go on sales call's, help you fine tune your presentation. If you take these steps you will be successfull
This will help you turn your marketing $$ into $$$$$$.
Hi I am interested in this as well.Putting on an old hat here...
For some agents, it pays to buy leads. Calculating simply, using individual health, if you make $600 average commission on individual health, and pay $6 per lead for leads, you need to have a 1% conversion ratio (1 out of 100) to break even.
Of course, you have expenses... First year, there are carrier appointment fees. Software. A web site. Training. Telephone equipment and office expenses (all depending on how deep you go with it).
It's not just leads, or their quality that determine success. I believe that success is a combination of the right marketing (which generates leads, or can include retail leads as one component), sales process/skills, technology, and products/carrier relationships. Leads by themselves are only one component. You might have the best leads in the world, and you could kill it with bad tech, the wrong products to offer, or a bad sales process that turns off the customer. Conversely, you could have some fairly poor quality leads yet through timely and consistent follow-up, solid tech, and the right products/carrriers, you still could make it work.
The main thing is, don't believe that the WHOLE THING is just about LEADS. It ain't that simple.
With leads, and I have bought thousands in a former life, I recommend that you compare and contrast. Demand flexibility, and let yourself change your mind as quality goes up and down for each lead vendor. Sometimes a lead vendor that is good for awhile gets bad for a little bit, and sometimes the ones you thought were bad get a clue and fight hard to get back in the mix with some surprising quality. Lots of buttons they have to press if they feel it's necessary... and lots of ways they can "cut" things a little bit if they feel the need. MOST lead companies are scrupulous... stick to the leaders and research - listen to agents such as the ones on this forum for recommendations.
If you shoot me a private email on this forum, I can share a spreadsheet model you might find useful to balance the components of a good remote health insurance agents.
OR, if you want to know some good questions to ask a retail lead vendor, let me know that too.
- Mark from Quotit.