Percentage of Leads Received Are Under Age 60

[NuUzr]

He doesn't care about ages. And we hardly have anyone that runs an age filter beyond our standard 55-79.

One thing you might check into if you are on RGI leads is if you are paying for age distribution or just getting anything they get. The leads are slightly cheaper if you take what ever they get. But here is the problem with that. Let's say one of our agents was mailing your same area and was paying for a 60 to 76 age filter. Then they mail the same area for you. They would have already mailed the 60-76 year olds so your mailers would go mostly to ages 50-59 and 77-85. If those are the ages you are getting that is likely what has happened.

For that reason we pay extra for the option to have even distribution on all of our mailings. That way our agents should get evenly distributed ages most of the time. That may or may not be part of your problem but it is something you can choose.

But in Florida it's possible that you are in an area that is so bad on returns that they won't even offer that option to you. I have never seen that happen but Parts of Florida are really bad. That's why we have mostly turned agents away in Florida so they don't have an effect on our entire agency.

Just this week we checked for an agent wanting to come on in Florida and the area he was in was so bad they would have needed a huge surcharge to mail for him. It wasn't worth doing. You could be in that same area and if so are lucky to be getting leads at all.

From your posts I would advise you to do one of three things:
1. Suck it up and play the hand you are dealt. Quit worrying about things out of your control.
2. Do your own mailings and mail to whatever ages you want but risk low returns.
3. Move to a part of the country that doesn't suck for FE agents.

"3. Move to a part of the country that doesn't suck for FE agents." -- What area would that be?

 

[TPAAgent]

60-70 year old leads are the cream of the batch- Anybody that knows anything about FE knows this-

close to 100% of those clients have an income SSI etc

50 batch? They either are waiting to be accepted for SSI, unemployed, no bank account etc... Some work and have ins through work so that batch is a little tougher to close than the 60-70's batch-

But to answer your question - I would say 35-40% is pretty accurate

 

[Newby]

"3. Move to a part of the country that doesn't suck for FE agents." -- What area would that be?

The real bad areas are Florida, Georgia, South Carolina.

To a lesser degree North Carolina, Parts of Texas, parts of California, parts of Tennessee.

As a rule of thumb just think of areas that people like to snowbird to or retire at. Those are the bad states for mail returns.

 

[CALTCAgent]

60-70 year old leads are the cream of the batch- Anybody that knows anything about FE knows this-

close to 100% of those clients have an income SSI etc

50 batch? They either are waiting to be accepted for SSI, unemployed, no bank account etc... Some work and have ins through work so that batch is a little tougher to close than the 60-70's batch-

But to answer your question - I would say 35-40% is pretty accurate

Finally an answer. It only took 52 posts and the guy getting beat up a bit to get a straightforward answer.

 

[PA Bill]

Finally an answer. It only took 52 posts and the guy getting beat up a bit to get a straightforward answer.

I would chalk it up to the forum's requisite "vetting" process.