Percentages

[ins.dave]

Thought I’d share this one.
See what y’all thought of it.
Spoke to this Aetna “broker liaison” today.
She told me that 10% of their business comes from “Infinity Partners …,” 30% from inside sales (people phone Aetna or email them)30% from brokers. Ehealth are brokers also?
I don’t know where the heck the other 30% went but …

 

[Josh]

It's not "infinity", it's "affinity". The broker liaisons can be helpful, but they don't usually know as much as one might believe. Was this individual, group or Medicare?

 

[ins.dave]

It's not "infinity", it's "affinity". The broker liaisons can be helpful, but they don't usually know as much as one might believe. Was this individual, group or Medicare?

Pardon the typo ...
Yeah I hear ya. She was wrong and went to check with her "supervisor ...?"
Just thought I'd throw it out there.
Indie.

 

[Josh]

Pardon the typo ...
Yeah I hear ya. She was wrong and went to check with her "supervisor ...?"
Just thought I'd throw it out there.
Indie.

It's entirely possible that the liaison said infinity, just thought it'd make more sense for folks to clear that up. Her supervisor probably didn't know much more about marketing then she did. Those folks focus mostly on answering the phones and putting out fires about things like commissions, enrollment issues, etc. They don't usually have much to do with marketing except anything they might hear in passing. Find a good one and they're worth their weight in gold!