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Ok I might get blasted over this but the genius in Primerica is the system they have. If a person sold out to the system rather than worrying about products and commissions they could be financially successful.
The key is to recruit, recruit and recruit. For the market they are in it's not like on a mass scale anyone is going to see the people in their market. Hey I have my reservations about the agent contract and products but with that being said their driving force is the system they have in place. It's designed to take a new person and get them licensed and sell a simple term plan along with a savings program. It's basically designed so many people producing a little business generates a large number of sales.
The major difference with them is they talk to a whole bunch of people. So they don't have to be the best or the most competitive because who else is in the market and who else is offering people a chance to step into the financial service community in a big way.
Sure in our individual opinions there are better options but if no one is competing directly for their clients does it really matter? Art Williams was/is a genius....