Proof Of Mailing???????

Discussion in 'Direct Mail Marketing Forum' started by lgreen, Oct 21, 2015.

  1. John Galt
    Offline

    John Galt Well-Known Member

    Posts:
    6,595
    Likes Received:
    0
    State:
    Georgia
    LOL you really are slooooooow arent you?
     
  2. todd02
    Offline

    todd02 Well-Known Member

    Posts:
    550
    Likes Received:
    0
    State:
    Alabama
    Get a VoIP and use a custom phone number for your mail campaigns. You can just forward the number to your main office line. But In Doing so you can now see the actual contact rate and calculate a true ROI
     
  3. bboman23
    Online

    bboman23 Well-Known Member

    Posts:
    5,631
    Likes Received:
    9
    State:
    Mississippi
    When we talk about DM, the clients are sending the cards back to us. What is it you're talking about?
     
  4. Josh
    Offline

    Josh Well-Known Member

    Posts:
    11,794
    Likes Received:
    2
    State:
    Virginia
    If you put a phone number on the piece as an alternate form of contact you can use a custom number to track those results and see if people are actually picking up the phone and calling from the piece.
     
  5. bboman23
    Online

    bboman23 Well-Known Member

    Posts:
    5,631
    Likes Received:
    9
    State:
    Mississippi
    Gotcha! Made no sense to me at first.
     
  6. jdeasy
    Online

    jdeasy Well-Known Member

    Posts:
    16,440
    Likes Received:
    9
    State:
    Kentucky
    And how many people usually call on a lead mailer instead of mailing it back?
     
  7. Josh
    Offline

    Josh Well-Known Member

    Posts:
    11,794
    Likes Received:
    2
    State:
    Virginia
    I would suspect very few. I do have one client that does mail and basically points to nothing but calling back. I would suspect on a traditional FE card the callback rate would be low, but if the piece was specifically designed for it then it might pull different results.
     
Loading...

Share This Page