Question for Experienced Agents

I have been in the financial services business for 6 1/2 years - mainly focused on mutual funds, annuities, and life insurance. I have recently added individual health insurance to my product lineup.

How difficult is it to penetrate the group health insurance market? It is attractive to me because of the residual income potential. I appreciate your input.
 
Depends.

Small group, under 15 lives or so is mostly a matter of consistent activity and lot's of patience.

Groups 15 - 100 lives usually involve a broker you will have to dethrone.

Groups over 100 are very political and can take years to develop.
 
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