good luck making a living selling that......the PEOPLES #1 priority is health insurance.....
The original question wasn't what the average Joe's priority is, but what priority you would put on them for the average Joe.
It's somewhat like the question of if you only have $20 till payday, do you buy gas so you can get to work, or do you buy food so you have the strength to work?
Average Joe is concerned about the realities of today and tomorrow, not next month or next year. If you have a family, health insurance is usually one of these realities. If you don't have a family, frequently, invincibility is a necessity, and therefore a reality, so why have health insurance?
Nobody wants life insurance, much less disability insurance, and heck, what is long term care anyway?
There is no answer to the original question, but I'll take the position that if you are young you need to have catastrophic medical, and then work on your retirement. As you age, let the power of time deal with your retirement, and focus on coverage for health, disability, and life. You should get life coverage as soon as you have a need.
Now, don't expect what I sell to line up with what I think they should do.
Dan