Redesign website or make a seperate one?

[sbg_ben]

Hello,

I am looking to resign our website to include medicare content since that is what I primarily focus on. The company I work for focuses on employee benefits.

I focus on Medicare and I am also looking to start selling Final Expense Life insurance this year. I am wondering if it is smarter to start a completely separate site for the senior side of things or to redesign our main website to include both topics.. Has anyone had to do something similar?

I would love to see a site that is well set up and focuses on individual health insurance, medicare, and employee benefits.

Thanks in advance for any advice or comments

 

[sbg_ben]

I forgot to include a link, it is www.serrabenefitsgroup.com

 

[///MJay]

What will you do to drive traffic to the site? A site itself won't do anything for you.

The fastest way to traffic is to niche down, so in that sense, it makes sense to start a new site. But organic traffic is a long term play. What are you going to do to rank? If you are going for paid traffic a landing page style site is best so they only have one option. Call or submit their info.

 

[sbg_ben]

What will you do to drive traffic to the site? A site itself won't do anything for you.

The fastest way to traffic is to niche down, so in that sense, it makes sense to start a new site. But organic traffic is a long term play. What are you going to do to rank? If you are going for paid traffic a landing page style site is best so they only have one option. Call or submit their info.

I'm looking to do some of both. I want to do some paid traffic in addition to non paid. I don't have a super good plan yet i'm in the planning stages

 

[Medicare Momma]

I'd keep your same site IF it has been around awhile and ranks well. If it is new, then no benefit, start a different site you can design for the Medicare market: bigger font, less words, better contrast. Think what works for young people, works for older people? It doesn't!