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Is this a good idea? If someone refers someone to me and gets a policy I would pay the a referral fee. This is only if the person gets a policy.
I have an associate that runs a monthly drawing for gift cards. Instead of offering individual compensation for every referral, he puts the clients name, In a drawing, one entry for every legitimate lead/referral. At the end of the month he draws a couple names and gives out the gift cards. That way he's not individually compensating them but giving them the opportunity to be compensated.
If the person only gets a policy that's considered rebating in most states..
You can do a referral fee regardless if they go with the policy or not but you should check with you DOI first.
Gas card is a good bet, or visa gift card!