Required Reading

This makes a lot of sense. I think combining this with Question Based Selling (I believe this was your recommendation too?) would be very effective.

The idea of German Shepards and Gold Medals was eye opening for me and has really helped in communicating with prospects.
 
QBS (Question Based Selling) is my "Bible"

Word pictures (German shephers and gold medals) help the reader visualize and comprehend the lesson.
 
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