- 1,900
Why is a Dm campaign where you have them mail back a lead card preferable to sending out a postcard asking them to call for info? It seems like it would be more work for the prospect to have to drop off the mailer. Just curious about the rationale. Thanks in advance.
There is a hell of a lot more commitment when they mail something back in. The one thing I will catch sometimes when they call in is that its a quicker turn around if they are really interested.