Senior Center Newsletters

Apr 11, 2019

  1. Travis Price
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    Travis Price Expert

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    Has anyone done any ads in a local senior center newsletter? If so, generally, have you gotten any ROI? It’s relatively cheap and the reach isn’t bad.

    Thanks,

    Travis
     
  2. Chazm
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    Chazm Guru

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    I’ve had my biz card in a senior community during AEP and got zero calls.

    That was several years ago and just yesterday I just got suckered into having my info at the bottom of a scorecard in a retirement area golf course. Looks like this https://www.benchcraftcompany.com/products/scorecards/

    It’s for 12 months and $395. So it wasn’t costly but I have a feeling it’ll flop too
     
    Chazm, Apr 11, 2019
    #2
  3. vic120
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    For that cost its still worth a shot
     
    vic120, Apr 11, 2019
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  4. Travis Price
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    Do you remember publication reach?
     
  5. adjusterjack
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    My friend provides social services for seniors. He took an ad in one of those publication for several hundred dollars. Never got a call on it.

    Up to you if you want to try it.
     
  6. Travis Price
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    Yeah, I would need 1-2 sales to cover the costs of the ad in year 1 comm.
     
  7. Chazm
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    Chazm, Apr 11, 2019
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  8. Travis Price
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    Travis Price Expert

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    How many copies went out.

    So, for example the local newsletter here runs 30k copies a year. They’re mailed/emailed to their users monthly/bimonthly.

    Due to what I saw on lead generation for publications:

    Copy is 30k
    Demo is rough guess 60%
    18k
    Viewership is about 10%
    1800

    Lead generation is about 1-2%
    Should generate around 18-36 leads

    9-18 appointments
    4-9 sales

    Cost is $375

    I’m kind of looking at it as DM with the extra need to call someone.
     
  9. Chazm
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    He claimed they have 40k golfers a year. I can’t confirm those numbers and won’t attempt to. They can print a million but if only 50 golf carts go out the whole year I only have 50 groups see it
     
    Chazm, Apr 11, 2019
    #9
  10. Travis Price
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    Travis Price Expert

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    Maybe I misunderstood. You noted that you had a business card years ago at a community center. I interpreted that as you had a ad. This is a bit different.
     
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