Senior Center Newsletters

[Travis Price]

Has anyone done any ads in a local senior center newsletter? If so, generally, have you gotten any ROI? It’s relatively cheap and the reach isn’t bad.

Thanks,

Travis

 

[Chazm]

Has anyone done any ads in a local senior center newsletter? If so, generally, have you gotten any ROI? It’s relatively cheap and the reach isn’t bad.

Thanks,

Travis

I’ve had my biz card in a senior community during AEP and got zero calls.

That was several years ago and just yesterday I just got suckered into having my info at the bottom of a scorecard in a retirement area golf course. Looks like this https://www.benchcraftcompany.com/products/scorecards/

It’s for 12 months and $395. So it wasn’t costly but I have a feeling it’ll flop too

 

[vic120]

I’ve had my biz card in a senior community during AEP and got zero calls.

That was several years ago and just yesterday I just got suckered into having my info at the bottom of a scorecard in a retirement area golf course. Looks like this https://www.benchcraftcompany.com/products/scorecards/

It’s for 12 months and $395. So it wasn’t costly but I have a feeling it’ll flop too

For that cost its still worth a shot

 

[Travis Price]

Do you remember publication reach?

 

[adjusterjack]

My friend provides social services for seniors. He took an ad in one of those publication for several hundred dollars. Never got a call on it.

Up to you if you want to try it.

 

[Travis Price]

Yeah, I would need 1-2 sales to cover the costs of the ad in year 1 comm.

 

[Chazm]

Do you remember publication reach?

The wha?

 

[Travis Price]

How many copies went out.

So, for example the local newsletter here runs 30k copies a year. They’re mailed/emailed to their users monthly/bimonthly.

Due to what I saw on lead generation for publications:

Copy is 30k
Demo is rough guess 60%
18k
Viewership is about 10%
1800

Lead generation is about 1-2%
Should generate around 18-36 leads

9-18 appointments
4-9 sales

Cost is $375

I’m kind of looking at it as DM with the extra need to call someone.

 

[Chazm]

How many copies went out.

So, for example the local newsletter here runs 30k copies a year. They’re mailed/emailed to their users monthly/bimonthly.

Due to what I saw on lead generation for publications:

Copy is 30k
Demo is rough guess 60%
18k
Viewership is about 10%
1800

Lead generation is about 1-2%
Should generate around 18-36 leads

9-18 appointments
4-9 sales

Cost is $375

I’m kind of looking at it as DM with the extra need to call someone.

He claimed they have 40k golfers a year. I can’t confirm those numbers and won’t attempt to. They can print a million but if only 50 golf carts go out the whole year I only have 50 groups see it

 

[Travis Price]

He claimed they have 40k golfers a year. I can’t confirm those numbers and won’t attempt to. They can print a million but if only 50 golf carts go out the whole year I only have 50 groups see it

Maybe I misunderstood. You noted that you had a business card years ago at a community center. I interpreted that as you had a ad. This is a bit different.