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Hi all,
Wanting some input from seasoned pros about segmenting the Senior Market.----Should the senior market be broken down into segments?
I've noticed that there is "a difference" in the 65-70, 70-75, 75-80, 80+ aged Markets. It would seem the younger markets are suitable for a broader range of products than the older folks. (speaking as a newby).
65-70 markets are suited for
...and Thanks for any constructive input you can give.
M
Wanting some input from seasoned pros about segmenting the Senior Market.----Should the senior market be broken down into segments?
I've noticed that there is "a difference" in the 65-70, 70-75, 75-80, 80+ aged Markets. It would seem the younger markets are suitable for a broader range of products than the older folks. (speaking as a newby).
65-70 markets are suited for
- -Medsups, MAPD
- -Final Expense
- -guaranteed investments?
- -ANNUITIES?
- -LTC?
- -Medsups, MAPD
- -Final Expense
- -Investments?
- -from what i'm hearing, this group is resistant to change on just about anything???
- What's your opinion on how i broke this down?
[*]Which product(s) am i missing for which Market?
...and Thanks for any constructive input you can give.
M
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