SEO Outsourcing And/or Content Marketing

[Damion]

Agree to disagree. If you're ever near Charleston, come to my office and I'll show you how much people buy off of Facebook and how old school generic SEO, especially for Medicare plans, is generally a complete waste of time for the individual agent.

I know people buy from Facebook. I have hundreds of campaigns currently running and would not do it if it did not work. BUT, the point of the post was that the ROI is better in the short term on Google. Facebook leads typically require a longer nurture time because you are catching people during their idle tie who click on a whim, not based on an active need they searched for.

 

[Daytona_Guy]

BUT, the point of the post was that the ROI is better in the short term on Google. Facebook leads typically require a longer nurture time because you are catching people during their idle tie who click on a whim, not based on an active need they searched for.

If you think that Google, generic old school blogger-style SEO is faster than Facebook, I don't know what world you're living in.

Again, I'm not trying to convince anybody of anything here, and I'm only going based on my personal experience, but Google SEO happens over a long period of time; Facebook results can be instant.

My Facebook funnel is a very compelling ad that has a call to action in the ad. No landing page, no "guru-style nurturing or sales copy", and our phone blows up every time it's activated. I can turn it on and have calls within the hour, then turn it off when it's not needed.

When is the appropriate "idle time" for seniors? My experience is any time, day or night that I turn it on, they're on there and responding.

All I know is what works for me, but I've found just the opposite from your advice.

 

[Damion]

If you think that Google, generic old school blogger-style SEO is faster than Facebook, I don't know what world you're living in.

Again, I'm not trying to convince anybody of anything here, and I'm only going based on my personal experience, but Google SEO happens over a long period of time; Facebook results can be instant.

My Facebook funnel is a very compelling ad that has a call to action in the ad. No landing page, no "guru-style nurturing or sales copy", and our phone blows up every time it's activated. I can turn it on and have calls within the hour, then turn it off when it's not needed.

When is the appropriate "idle time" for seniors? My experience is any time, day or night that I turn it on, they're on there and responding.

All I know is what works for me, but I've found just the opposite from your advice.

Sorry, I see the disconnect. I was not specific. I meant Google Adwords, PPC. Comparing apples to apples here

Of course, if you can rank high for generic keywords, that is even better, but most small guys aren't going to be able to easily attain that forcing them into a barrage of long tail keyphrases that have to be built over time. Google, either way (PPC or Organic SERP listings) will bring a higher initial conversion, but as far as a time vs money thing, Adwords is actually what I was meaning in my initial portion of my first comment.
The information at the bottom of my comment about SEO was in relation to a separate part of the original post about Google crawling content differently.

 

[JRoot]

I'd guess results vary by industry.

I've helped a lot of agents generate daily life insurance leads from the search engines and it's a mid-long term play, but it's worth the commitment. Better than traditional prospecting. We teach it because it helps the long term health of a business.

Like Chris says, if you can figure out FB, Google AdWords, Display Networks etc., you can turn traffic on and off as you need to. Awesome if you can figure out a profitable campaign and many agents have just by targeting specific niches only.

For the long run, I believe SEO/ranking in the search engines is the most profitable thing you can do (in life insurance), but you have to be fully committed and have the runway to make it to that point.

 

[DanicaB]

Hi,
One thing I know about outsourcing SEO is that it’s cheaper and more effective than using US based companies. But still it depends on the SEO company’s reputation and their specialists’ expertise. Just go for the company that specializes in content marketing and SEO for your industry.
About SEO and Google. Yes, SEO is still relevant. Just keep in mind to come up with more quality content, but avoid keyword stuffing.

Facebook PPC can be proven effective if you have a target demographic in mind. But before you would try this, check out Google Adwords first, and next, try to get more followers to your fan page.

 

[sekigor]

SEO Outsourcing is challenge for everyone, unless you find company that will deliver results timely.

 

[rugerred]

Facebook can be a tough road while trying to find what works.

 

[DanicaB]

Marketing is a challenge nowadays. But we are lucky to have free, easy-to-use online tools and resources that we can use to attract customers and build visibility for our business. We can learn SEO, content marketing, email marketing, social media if we are eager to put in the time and effort.