Size of Mailer Question

[Justin Bilyj]

Do you think an oversized mailer or traditional mailer does better than the other?
I have the option for both at the same price, was wondering if anyone had any stats, preferences themselves.

 

[Mark]

The color of the paper is almost more important than the size.

But I would say, size does matter and go big!

 

[theinsuranceman]

The wording is the 2nd most influential item. The mailing list is the 1st most influential item. These are the major things.

Paper size, color of card stock used....these are minor things.

Major in the majors and minor in the minors.

 

[Newby]

Bigger is usually better for most mailers.

And if you tie it to a rock and throw it through their front window it gets even more attention.

 

[pbbaseball]

i've never had any extra luck by going bigger with the mailer, but seem to always have more luck with a 1/3 page in an envelope than with just a postcard.

never tracked it, but i think i have better success going with that 1/3 page in an envelope than a trifold... All of my trifolds have been company specific though, so maybe that's why it seems I get less back... but they are usually more targeted and easier sales.

 

[Guest]

Who gets most of the mail? a WOMAN.

I never heard of a woman wanting something small..........

 

[RyanCO]

i've never had any extra luck by going bigger with the mailer, but seem to always have more luck with a 1/3 page in an envelope than with just a postcard.

Interesting, that would be a good thing to track.

.

 

[rousemark]

Who gets most of the mail? a WOMAN.

I never heard of a woman wanting something small..........

Sexist Bovine... Oh, wait! That's a cow!