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This can apply to almost any industry out there. If people should know better, blame the people.
There's about a million people out there doing stupid Youtube videos and making a fortune. I personally think they're valueless idiots, however many have well over 100,000 followers willing to hang on their every word. In response YT pays them for running ads where the traffic is. On their channels.
The market dictates whether we think it has value or not. And BTW I know quite a few people who loved the service you're talking about and actually are making money from it. I wouldn't do it, and of course neither would you, but like it or not it's providing an ROI for people.
I appreciate where you’re coming from. Personally, I don’t think it would fit in my ethical wheelhouse. I think it’s sketchy.
People can get ROI all day long, that doesn’t mean that it isn’t sketchy. They aren’t mutually exclusive.