Morning guys and gals! I have a question that I think will spark a great discussion, and I'd love to use some of your potential responses in an article I'm putting together.
When you do a sales presentation, what stories do you use to help you sell? I think we all know that facts help, but stories really seal the deal, and I'd love to know what stories you lean on.
For example, my grandma has this policy and she was paid out XYZ when she was diagnosed with cancer, or my grandfather went into a nursing home and didn't have a policy and had to pay XYZ...
When you do a sales presentation, what stories do you use to help you sell? I think we all know that facts help, but stories really seal the deal, and I'd love to know what stories you lean on.
For example, my grandma has this policy and she was paid out XYZ when she was diagnosed with cancer, or my grandfather went into a nursing home and didn't have a policy and had to pay XYZ...