Success with E-mail marketing

Discussion in 'General Insurance Agent Discussions' started by insurancegirl, Nov 30, 2006.

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  1. insurancegirl
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    insurancegirl New Member

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    I'd be interested in any advice/experiences with email marketing.

    Anyone have suggestions on types of communications that have worked well for you & any other gems you'd be willing to share?

    I'd appreciate it.
     
  2. MIBizInsurance
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    MIBizInsurance Guru

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    Are we speaking SPAM?

    Or a monthly newsletter to contacts?
     
  3. STIBROKER
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    STIBROKER The Guy that GREENSKY can't not put on ignore. Moderator

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  4. insurancegirl
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    insurancegirl New Member

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    No, not spam

    I have a list of existing customers that I would like to contact with a newsletter or something. All of them don't know the variety of products I do carry, so I would like to have a vehicle to relay that information without being intrusive.

    If I do a newsletter, I realize I'll need to find content on subjects that matter.

    I also have prospects that I've dealt with who either no longer buy health from me (due to getting a job, etc) who may also want information.

    Newletters seem a bit like too much information, so I was hoping for some innovative, easy communications ideas.
     
  5. STIBROKER
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    STIBROKER The Guy that GREENSKY can't not put on ignore. Moderator

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    not spam....................
     
  6. insurancegirl
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    insurancegirl New Member

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    Not spam . . .

    Do you do anything with e-mail marketing for customer retention?
     
  7. STIBROKER
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    STIBROKER The Guy that GREENSKY can't not put on ignore. Moderator

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  8. insurancegirl
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    insurancegirl New Member

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    You are too funny!! Maybe you should be a comic!

    I thought that was great! I'm going to send it along to an Aflac associate I know. Wonder what her reaction will be . . . probably will think it's funny - she does have a good sense of humor. . . .
     
  9. flatfive
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    flatfive Expert

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    Insurance Girl,

    How many people are we talking about marketing to here?
     
  10. insurancegirl
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    insurancegirl New Member

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    email

    Right now my list of people I actively communicate with is only about 300, but the hope is that I'd have many more than that. I also would be breaking people into appropriate groupings depending on what types of insurance we've discussed, etc.
     
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