Success with E-mail marketing

[insurancegirl]

I'd be interested in any advice/experiences with email marketing.

Anyone have suggestions on types of communications that have worked well for you & any other gems you'd be willing to share?

I'd appreciate it.

 

[MIBizInsurance]

Are we speaking SPAM?

Or a monthly newsletter to contacts?

 

[STIBROKER]

spam

 

[insurancegirl]

No, not spam

I have a list of existing customers that I would like to contact with a newsletter or something. All of them don't know the variety of products I do carry, so I would like to have a vehicle to relay that information without being intrusive.

If I do a newsletter, I realize I'll need to find content on subjects that matter.

I also have prospects that I've dealt with who either no longer buy health from me (due to getting a job, etc) who may also want information.

Newletters seem a bit like too much information, so I was hoping for some innovative, easy communications ideas.

 

[STIBROKER]

not spam....................

 

[insurancegirl]

Not spam . . .

Do you do anything with e-mail marketing for customer retention?

 

[STIBROKER]

Re: Not spam . . .

Do you do anything with e-mail marketing for customer retention?

no....but was thinking of making a video and putting it on youtube and sending it to my client base....

http://www.youtube.com/watch?v=9O33rOvOoc0

 

[insurancegirl]

You are too funny!! Maybe you should be a comic!

I thought that was great! I'm going to send it along to an Aflac associate I know. Wonder what her reaction will be . . . probably will think it's funny - she does have a good sense of humor. . . .

 

[flatfive]

Insurance Girl,

How many people are we talking about marketing to here?

 

[insurancegirl]

email

Right now my list of people I actively communicate with is only about 300, but the hope is that I'd have many more than that. I also would be breaking people into appropriate groupings depending on what types of insurance we've discussed, etc.