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Maybe if cold calling a list, However If you are doing Follow up on previous conversation, did you set day and time to call back?
I usually set day and time to call back, If they don't answer I leave a message and call back in few days, If I don't reach them then depending how strong the conversation was or if I am slow at most I would call once every 2 days at different times for max 5 times leaving a message on the 3rd and the last time
Beyond that the person is not a prospect
Ok, I was told to just call everyday until you reach them and tbh I thought that was a little mindless, like you said just calling everyday 2x a day, personally I would be irritated and become uninterested. But again, thats what I was told to do. I agree with a structure of one callback with a voicemail, maybe 2, especially if they are about to renew soon but just calling everyday I feel would irritate the customer