Don't know about your state but there is no such thing as an Insurance Counselor License here..The problem about giving advice about another carriers product is that specific needed details may not be able to be obtained by an agent. IE' giving a client specific advice on a clients conversion privilege might be able to say yes or no by seeing if the conversion expiration has went past or not. But telling the client what products the carrier might allow the term to be converted to may not be accessible to the agent attempting to give advice or audit a policies details such as MEC status, cost basis, etc. General advice might be appropriate but specific advice might be outside of scope & may be an item not covered by E&O if giving advice requires life insurance counselor licensing