The Reason Why Internet Leads Suck It appears to be the consensus here… Insurance Internet leads suck… And in general it appears to be the same all around… Insurance Internet Leads are not exactly the best leads you can buy on the open market. In my experience people contacting people applying online for any service can be extremely rewarding… Financially that is. I’ve dealt with companies that receive scores of insurance Internet leads every day and I’ve seen conversion rates as high as 30% and contact rates as high as 80%. So why is it that so many people spend so much time hopping from lead vendor to lead vendor in hoping to find that magic bullet? Well here are some of the reasons that I’ve come across: The leads that are sold are incentivized… Meaning, the person is filling out the mini insurance application because they’re being bribed to do so. Maybe they’ll get a free iPad or Xbox 360 if they do, who knows and who cares? They’re definitely not applying because they really want insurance. The lead is cross-sold for a need that may not fit underwriting guidelines. Being as blunt as possible (and I know you’ve experienced this before) they’re selling uninsurable leads as insurable leads. And then if you attempt to contact the lead vendor and ask “what the heck?” they’ll respond with something along the lines of “we have clients killing it with mini-meds.”… Now only if you actually asked for those leads. The lead is being sold many, many times. When I say many times, we’re talking anywhere from 5-20 times for one lead. By the time the lead gets to you it’s been abused, churned, and burned. Just think about how many times you call a lead, then multiply that number by how many times the lead may actually be sold… then attempt to not laugh or shudder. The lead isn’t being delivered to you in real time. If you had a form on your website you’d receive the lead within seconds. Now, what if you’re not near your iPhone or computer to receive the lead? Then the lead is aging faster than sweet smelling raw chicken. Now what if your lead has to go through their lead delivery system before it reaches you? If they’re lead delivery system takes any time at all that’s time off of your clock. The lead doesn’t know that you exist. When someone is applying on IWantToGetInsurance4Less.com they’re not expecting your call. They’re expecting insurance for less… period. Or whatever offer was presented. A lead is much stronger when you say I’m calling from the company’s site you applied on? How can I help you? The lead company may have quoted some ridiculous teaser rate. I’ve seen ads running on YouTube for a very popular insurance leads vendor that offered auto insurance rates at $25. I wish I could get those rates and you know what? I’d actually apply. But, the minute I saw that’s not true and people start calling me… I’m going to be pissed. There you go, some reasons why Insurance Internet leads suck. My advice to you: Learn how to generate your leads. It’s cheaper, it builds brand equity, and did I mention it's cheaper?