We had talked about this a little before but here's a huge BIG FAT WARNING.
Perhaps the most shocking passage from the entire article is the following:
Naturally, Brar began disputing his bill with Facebook. He wanted his clicks audited by a third party, to see how many were genuine. Then he discovered that Facebook’s terms of service forbid third-party verification of its clicks. That’s something all advertisers should be aware of before they spend a penny on Facebook.
Facebook is different from the rest of the online ad industry, which follows a standard of allowing click audits by third parties like the IAB, the Media Ratings Council or Ernst & Young.]
This Man's $600,000 Facebook Disaster Is A Warning For All Small Businesses (FB) - SFGate
Perhaps the most shocking passage from the entire article is the following:
Naturally, Brar began disputing his bill with Facebook. He wanted his clicks audited by a third party, to see how many were genuine. Then he discovered that Facebook’s terms of service forbid third-party verification of its clicks. That’s something all advertisers should be aware of before they spend a penny on Facebook.
Facebook is different from the rest of the online ad industry, which follows a standard of allowing click audits by third parties like the IAB, the Media Ratings Council or Ernst & Young.]
This Man's $600,000 Facebook Disaster Is A Warning For All Small Businesses (FB) - SFGate