Thoughts on LifeHealthPro Article

[DFW]

Curious what you all think about this article:

Meet the life insurance startup that lets clients buy in real time | LifeHealthPro

Its interesting that its a subsidiary of MassMutual but has been branded under a different name. They certainly didn't call it MassMutual direct...which is what it is.

 

[DHK]

MassMutual is following AIG and MetLife in trying to find a new way to increase profitability and going around agents.

Here's the site and the part I don't like: https://havenlife.com/

"A plain language no commission policy." That's annoying and I don't like the way that it positions itself against agents... even if agents would never sell the product.


However, I think it fits perfectly with the "Society of Grown Ups" crap.

https://www.societyofgrownups.com/

 

[UW Guy]

Curious what you all think about this article:

Meet the life insurance startup that lets clients buy in real time | LifeHealthPro

Its interesting that its a subsidiary of MassMutual but has been branded under a different name. They certainly didn't call it MassMutual direct...which is what it is.

In fairness it is term only, if it's < $250K under say age 30 and/or $100 to 40 or 50 you can probably write an ok block of business. The trial run of Big Data I get the feeling will come back to burn them however.

 

[Cash]

MassMutual is following AIG and MetLife in trying to find a new way to increase profitability and going around agents.

Here's the site and the part I don't like: https://havenlife.com/

"A plain language no commission policy." That's annoying and I don't like the way that it positions itself against agents... even if agents would never sell the product.


However, I think it fits perfectly with the "Society of Grown Ups" crap.

https://www.societyofgrownups.com/

Oh yeah the Society. They even have a 3 part class on how to have a baby! I can imagine all the pc crap in those sessions.

It seems to me the "plain language" part is them asking to get sued.

 

[Mattschmidt]

Curious what you all think about this article:

Meet the life insurance startup that lets clients buy in real time | LifeHealthPro

Its interesting that its a subsidiary of MassMutual but has been branded under a different name. They certainly didn't call it MassMutual direct...which is what it is.

old article. Some people may like this approach but majority of people wont qualify for rates they were quoted

Not to mention people need to complete a medical exam within 90 days so an actuiall decision isnt made. classic bait and switch