Traditional Marketing

Nov 8, 2007

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  1. MJ1
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    MJ1 New Member

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    Does anybody use traditional marketing such as newspaper ads, radio spots, TV commercials? If you do what kind of response do you get and from what venue?
     
    MJ1, Nov 8, 2007
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  2. djs
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    djs Super Moderator Moderator

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    I don't use any of these. In my market, they are very, very, very, very expensive and produce almost no results.

    The answer to this is very geographically sensitive, I would imagine. I would also assume there is better bang for the buck in almost any other form of advertising.

    Carriers do all of these, they need to develop a brand, something that you don't need to worry about on the same scale.

    I think most agents will agree you need an active marketing campaign, not a passive one. Running a tv commercial means the person has to stop during the show they are watching, say 'DOH!', I need insurance, pick up the phone and call, on the spot. If they get to the next commercial, you'll be a long forgotten event. Now, most people will see it, even if they think, 'Hey, I should check that out, I'll do it right after the show', they'll forget by the end. Passive marketing is great for branding, lousy for selling.

    Newspaper ads might be a bit better, since people can tear them out, but I've not had success with them.

    YMMV. In large cities, I don't think this works.

    Dan
     
    djs, Nov 8, 2007
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  3. Alston
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    Alston Guru

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    I get good response when I mail to my self-generated lists. I mail to everyone who has visited my website and left a valid address. I use postcards that I get from VistaPrint.com.

    For direct mail, the list is the main thing. I very often get responses from people who requested info over a year ago.
     
    Alston, Nov 9, 2007
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