- 656
Attended NAILBA in Orlando last week and was a bit struck by all the talk of BGAs who are hiring in-house agents and creating call centers to sell direct in order to expand distribution. I know it’s not a brand new development, but seems like it’s picking up some steam. The ones in the article I just posted (link below) say that while some of their outside producers may resent them going direct, most don’t object because they are typically going after a different, more middle-market consumer. They also say what they learn in dealing with consumers in these call centers is being funneled back to help their outside producers – such as optimized scripts.
In your experience, do you see this as a trend, and if so, do you have a problem with general agencies expanding into the direct marketing channel?
Insurance Forums | BGAs seek to expand distribution by selling direct, using call centers as
In your experience, do you see this as a trend, and if so, do you have a problem with general agencies expanding into the direct marketing channel?
Insurance Forums | BGAs seek to expand distribution by selling direct, using call centers as